The new 4,200 square foot Generations Bank branch in Fayetteville, Arkansas is designed and built to attract and serve all their customer, especially Millennials, in a people first, high tech banking pavilion. In this modern day-lit banking gallery, customers of all ages and technological abilities will be drawn into a living room atmosphere. Sustainable systems and materials are intentionally detailed in clean and elegant, but not extravagant ways to break down the visual barrier between outside and inside. Transactions are made wherever the customer feels most comfortable whether with an officer in a private glassed-in office, in the open banking area, in the conference room, or at the innovative desk-high teller stations. The fresh new Generations Bank draws customers in both by design and philosophy, takes care of them by its operations, and keeps them coming back by the customer experience.